A fourth coffee wave brewing? Hmmm…

by Zane on March 12, 2010

As any geek in a field, I subscribe to several of the better RSS blog feeds regarding all things coffee[1.from baristas' thoughts, to espresso machine companies, to enthusiasts, to...you get the picture] and finally got around to some of the latest unread ones. After a brief skim-read through the titles I instantly had my attention grabbed by a blog from the Antwerp Barista entitled “A Fourth Wave Is Coming” (click here for the full blog).

He concisely describes the first 3 waves with the third being the one we are TRUTH.fully living, but I find it very interesting how we and the better, more well-known guys, especially abroad1 have been getting “keeping on track” so to speak.

We have been promoting the Abid per-cup drip filter experience (read more about them here) and falling more in love with them. The main thing that resonates in his blog with us here is that we love coffee and are still in it because we love it and love having fun with it and where ever this ‘wave’ leads us I just hope that we continue to have fun and enjoy the coffee along the way.

Zane

  1. not that we are exclusively doing this in SA, our friends at EspressoLab have and use several AeroPress and ceramic V60 drip-brewers (similar to our Abid…kinda). Sorry if I forgot anyone else out :)

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Time for a new Mayor on Foursquare?

by David Donde on March 11, 2010

are you on foursquare yet? knock Bolelang off as mayor and get a free cup of coffee a day for a week… the challenge has been set . Consider this shameless self promotion…

sorry buddy (we owe you a few free cups now methinks!)

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New York Is Finally Taking Its Coffee Seriously – NYTimes.com

March 11, 2010

cool coffee is official in NY, courtesy The New York Times: New York Is Finally Taking Its Coffee Seriously – NYTimes.com.

New York Is Finally Taking Its Coffee Seriously

Ashley Gilbertson for The New York Times

By OLIVER STRAND
Published: March 9, 2010

NEW YORK used to be a second-string city when it came to coffee. No longer.
Over the last [...]

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Facebook surprise

March 9, 2010

somehow in a little over a month we have managed to attract 860 facebook fans, that and 707 Twitter followers, thank you everyone!
any suggestions on how to improve things?

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A brief overview of some exciting things recently

March 5, 2010

So it has been a while since I even thought of blogging because we’ve been rather busy and decided, now that my time is “freeing up” what with our awesome launch and a couple of functions following all closely after each other, I wanna share some of them with you. SO here we go (in [...]

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a morning of TRUTH.

March 5, 2010

a busy day awaits, Zane blogging away, crouched over his beloved white Mac. tasting a delicious Mexican Organic in a flat white, perfecting our blend. resurrection is going to be 30% mexican from now on methinks, we’ll know after the tasting is complete. Joy.
Surprising for an organic to taste that good!

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the TRUTH about Tannie Evita Bezuidenhout

March 1, 2010

I am not exactly sure where the focus should be:

Truth be told Pieter Dirk Uys and his inimitable Tannie Evita are still at the cutting edge of political satire. Now with added TRUTH.
We had them with our coffee at the on air launch of their new cookbook Kossie Sikelele on Cape Talk on Soli’s show [...]

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coffee to air

March 1, 2010

we are making coffee on soli’s show on Cape Talk from 2-3 pm today, listen in

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TRUTH.coffeecult launches…officially!

February 26, 2010

CAPE TOWN, 24 FEBRUARY, 2010 – Charismatic leader and coffee evangelist David Donde launched his new coffee brand and café, TRUTH.coffeecult on Wednesday at the Prestwich Memorial, Somerset Road, Greenpoint.
Cape Towns elite, including Josie Boraine, Malcolm Kluk, Christiaan Gabriel Du Toit and Craig Port, attended an elegant and stylish breakfast launch at TRUTH, enjoying the [...]

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We got our truck at last!

February 23, 2010

An old Chev C10, bliss!

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